Soy un ratón de biblioteca empedernido, así que me pone feliz compartir esta noticia. LinkedIn ha sacado 10 cursos GRATIS para Social Selling en su plataforma de aprendizaje. 

La selección de cursos está pensada en líderes y profesionales de ventas y marketing que buscan:

  • perfeccionar sus habilidades de venta virtual 
  • dominar el trabajo desde casa
  • aprender habilidades como pensamiento estratégico y estrategias de trabajo remoto 
  • mejorar su marca personal, 
  • aprender de marketing en línea, y cómo promocionarse.

¡Son gratis hasta el 30 de septiembre!

Estos son los cursos más populares del último año entre quienes se dedican a ventas y desarrollo de negocios:

1. Strategic Thinking 

Course description: Strategic thinking is the ability to think on a big and small scale, long and short term, into the past and the present. This course teaches managers and leaders how to use strategic thinking to guide the direction of your teams and come up with solutions to key business problems. 

2. Time Management: Working from Home

Course description: With so many demands on your time and attention, it’s a tricky balancing act to stay productive. Learn how to set up a dedicated workspace for maximum productivity, collaborate with remote coworkers, craft your daily schedule, and how to use virtual meetings productively. It also offers advice for working parents and other caregivers who have to balance professional and personal responsibilities in the home.

3. Learning Personal Branding

Course description: If you are starting a business, establishing your thought leadership, or trying to get ahead in your career, it’s a great time to start investing in the brand of you. Chelsea Krost explains how to develop your story, craft your messaging, and define your audience. Then she walks you through building your brand presence online and off, creating a calendar that will help you stay on top of social media and keep your content fresh. Plus, get tips to monetize your personal brand and land speaking engagements and guest roles.

4. Remote Work Foundations

Course description: This course shows you how to use today’s cloud-based communication and collaboration tools to get work done from anywhere, while remaining connected to your organization. Gutman reveals how you can create a productive work environment, avoid distractions, and build rapport with remote colleagues so you feel like you’re part of the team and succeed in your remote career. 

5. Career Advice from Some of the Biggest Names in Business

Course description: This course brings together the best career advice from our collection of interviews with the world’s most influential thinkers, leaders, and innovators. CEOs Richard Branson, Bill Gates, Indra Nooyi, and Meg Whitman reveal what it takes to get your foot in the door and then work your way up. Discover why Starbucks founder Howard Schultz thinks that conviction is so critical, how Oprah found her vision, and what actress Priyanka Chopra does to find the next challenge. 

6. Jodi Glickman on Pitching Yourself

Course description: Pitching is a universal skill. This course offers a quick and effective process to nail the pitch, whether you’re pitching your ideas, your story, or even yourself. You’ll also learn three easy steps to a successful pitch: destination, backstory, and connecting the dots.

7. Asking Great Sales Questions

Course description: All too often sales calls become an interrogation, leaving the prospects feeling defensive and unsure where the conversation is leading. In this course, sales coach Jeff Bloomfield helps you put the focus back on customers and clients. He’ll help you learn how to gain insight into your customer’s business problems and objectives and use those insights to ask the right questions and create more successful sales interactions.

8. Online Marketing Foundations

Course description: Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today’s digital marketing techniques in simple terms, demonstrating how to build a successful 

online marketing campaign for all digital channels: search, video, social, email, and display.

9. Developing Your Emotional Intelligence

Course description: Emotional intelligence can help you build effective relationships at work. Executive coach and organizational psychologist Gemma Roberts explains what emotional intelligence is and why it’s important. She helps you become more self-aware so that you can identify triggers that may hijack your performance. She also helps you align your intentions and your impact so that you can build strong and collaborative relationships.

10. Excel Essential Training (Office 365)

Course description: Get up to speed with Microsoft Excel, the world’s most popular spreadsheet program. Follow along with Excel expert Dennis Taylor as he demonstrates how to efficiently manage and analyze data with this powerful program. Learn how to enter and organize data, perform calculations with simple functions, and format the appearance of rows, columns, cells, and data

¡Que disfutes de estos 10 cursos gratis para Social Selling! Recuerda, sólo son gratuitos hasta el 30 de septiembre 2020

Información tomada del blog de LinkedIn: The 10 Most Popular Courses Every Sales Professional Needs to Watch (Bonus: They’re Free)

Te invito también a que leas mi último artículo: ¿Deben tener los directores empresariales una marca personal?

#LinkedIn #SocialSelling #PaolaDuran #LinkedinExpert #DigitalSelling


La autora:

Paola Durán es uno de los 6 expertos en Social Selling reconocido por LinkedIn en Iberoamérica. Ella y su equipo ayudan para que las empresas consigan más clientes y mejoren su reputación digital a través del liderazgo de opinión de sus líderes y colaboradores. Trabajan con equipos comerciales y de mercadeo de PYMES.